Meet the ReelCovery Team
Nicole Jacobs
Nicole Jacobs is the Founder and Executive Director of ReelCovery, a faith-based program dedicated to addiction recovery through fishing and community outreach. A passionate angler, devoted mom, and seasoned professional, Nicole’s life and career have been shaped by her faith in God. After the loss of her father in 2012 and a life-changing mission trip to Nicaragua in 2013, she found renewed purpose, fueling her career in the fishing industry.
Nicole made waves by fishing for Walmart, showcasing her own rods in their stores, and speaking at Walmart’s Saturday Morning Meeting, solidifying her role as a respected figure in the fishing world over the past decade. In October 2020, Nicole embraced sobriety, which became the foundation for ReelCovery’s mission.
Nicole believes fishing is more than a sport—it’s a powerful tool for connection, healing, and spiritual growth. As a mother, she brings compassion, dedication, and hope to those in recovery, using her professional expertise, love for fishing, and unwavering trust in God to inspire transformation in others.
Dave Cotter
Dave, being a lifelong resident of Minnesota has
a deep passion for the outdoors. He is an avid
muskie and walleye fishermen and spends his
autumns in the duck blind. Dave is a loving
father of 2 children (Dylan and Daisy) and is a
dedicated husband to his wife of 13 years,
Danielle.
Dave’s sober date is 7/25/23 and he is
committed to positively contributing to the
broader recovery community, and health and
well-being of others, through the outlet of
fishing and the great outdoors.
Dave Cotter joins the Reel Covery board as the
Treasurer of the Board of Directors. Dave has an
extensive background in supporting growth-
oriented organizations through his nearly 15
years in executive recruitment across a broad
range of industries and functions. Dave is also
the Grand Knight of the Knights of Columbus in
the Walker/Hackensack MN area where he
lives, near Leech Lake. Dave and his family are
very involved in their community.
Sheri Cindrich
Sheri Cindrich, is the Co-Executive Director and Co- Founder of Recovery Cafe Anoka County, is a Jewish woman in long term recovery from chronic pain, co-occurring mental health and substance use disorders. Sheri is also the Founding Executive Director, Founder & Board President of Recovery Cafe Frogtown, where she helped to expand and implement a Recovery community center, recovery support programs, infrastructure and advocate for the development of peer-led, community-based recovery support services in St Paul Minnesota. Sheri grew up in the Frogtown neighborhood, lived in Anoka County for 8 years and is actively involved in these communities in many capacities. She also has many years volunteering in leadership, serving on boards, and serving as a volunteer. Sheri’s executive experience in her 20 years working for the government and mental health fields has given her a thorough understanding of the needs of the people and in the surrounding Twin Cities area. She has long-standing relationships with many of the key stakeholders in these areas as well and is a Licensed Certified Peer Recovery Specialist. and is a member of the Minnesota Association of Resources for Recovery & Chemical Health MARRCH, Ramsey County OPUS Coalition & Ramsey County Substance Use, and Recovery Committee.
Mitch Petrie
Mitch Petrie joined the ReelCovery Board as a founding member. Having been in the outdoor media for over 15 years. As a board member, Mitch brings a vast network of industry contacts and extensive marketing and content-creation experience to the team.
Having quit drinking on 6/1/2021 Mitch appreciates his new-sober lifestyle and is passionate about sharing fishing and sobriety with friends, family and the community.
Mitch lives in Plymouth, MN. with his wife Kristin and their black lab Luna. Their three sons, Theo-MN, Aaron-Iowa, and Will-MT, also love to fish and travel as a family.